→ Website design & build → Content strategy & production → Brand messaging → SEO → Paid Media (Google Ads) → Art direction
Reaching new customers for a growing architecture studio
Brief When Studio Manifest first approached us, the firm had a great reputation among its peers but was struggling with its online presence and engaging the audiences that might use its services. It had an existing website that needed revamping to cut a clearer message to potential customers and a method to measure its impact accurately.
Strategy We worked with the team to sharpen Studio Manifest’s messaging so that it clearly represents why clients should choose its business. This was paired with a cheerful, modern and easy-to-navigate website showcasing the firm’s impressive projects. An integrated marketing approach – including organic SEO, Google Local Business optimisation and Google Ads – was used to reach new audiences. Outcome Prior to works, the firm reported receiving close to 100% of new business leads through the Royal Institute of British Architects (RIBA) referrals. The company now receives a flow of direct new business leads, while those referred through RIBA are of a higher quality.
+350%
unique website visitors
+120%
organic search traffic
+200%
Local search visitors
+400%
Website form enquiries
+350%
Phone calls (via Google)
"As well as updating our website to reflect our brand identity, Lucky Pilgrim have integrated high performing SEO, and help us manage and track enquiries on an ongoing basis. They're also great with copy and steer our ideas about messaging in a concise and straightforward manner. Whilst being experienced and highly professional, they remain adaptable and easy to work with – we couldn't recommend them highly enough."
Ben Powell Director, Studio Manifest
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