Creating a magazine and digital content channel for one of the UK’s biggest online trading platforms
Our team handled the editorial development of
Opto, a
print magazine,
online news channel,
newsletter and
ebook series created for online trading platform CMC Markets. Working alongside The Crown & Co, we created the content strategy, tone of voice and writing style from scratch and fulfilled the editor-in-chief role for the first year of launch, leading the production of five print issues.
Produced to convert new trading customers as well as engage existing clients,
Opto covers trading and investment strategy, long-form reports into companies and sectors and in-depth interviews. Interview subjects have included Fahmi Quadir, a star of Netflix’s Dirty Money and former White House director of communications Anthony Scaramucci, which was syndicated as a cover story by
City AM.
