→ Brand strategy → Content strategy → Website design & build → Content production → Social media → Press releases
Launching the investment arm of a company that helped build the UK's electronic music scene
Brief The team behind AEI came to us with a plan to spin out a dedicated investment arm to support the next generation of music industry innovators. Alongside building its own music brands, the 25-year-old company had been quietly backing startups including NCS, Qube, The Collab and Let It Roll over the past decade. Now, it wanted to actively codify this aspect of the business, communicating its culture both externally and internally. Strategy Our approach centred on crafting a comprehensive narrative highlighting AEI's legacy and its forward-looking vision. We executed this through a multi-channel strategy encompassing website development, newsletter creation, social media campaign and press releases. Outcome →Launch event attended by 100+ industry professionals. → Press release accurately represented across the music B2B press. → Launch of first seed fund met with 400+ applications.
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